They will welcome the authors’ contention that their field is entering a new, transformational phase. This book may revitalize tired marketing aficionados who are weary of the same old approaches. Chapter Nine: Striving for Environmental Sustainability.
Chapter Seven: Delivering Socio-Cultural Transformation.Ĭhapter Eight: Creating Emerging Market Entrepreneurs. Chapter Six: Marketing the Vision to the Shareholders. Chapter Four: Marketing the Values to the Employees.Ĭhapter Five: Marketing the Values to the Channel Partners. Chapter Three: Marketing the Mission to the Consumers. Chapter Two: Future Model for Marketing 3.0. Where he consults for clients on marketing strategies. Iwan Setiawan is a senior consultant at MarkPlus, Inc. And is one of the '50 Gurus Who Have Shaped the Future of Marketing' according to the Chartered Institute of Marketing, United Kingdom. Hermawan Kartajaya is the founder and CEO of MarkPlus, Inc. Kotler has an incredible international presence-his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. His wiriting has defined marketing around the world for the past forty years. Johnson & Son Distinguished Professor of International Marketing at North-western University's Kellogg School of Management, and once of the world's leading authorities on marketing. C.Johnson * Kotler is one of the most highly recognized marketing gurus,famous for his '4 P's of Marketing' In an age of highly aware customers, companies must demonstratetheir relevance to customers at the level of basic values.Marketing 3.0 is the unmatched guide to getting out front ofthis new tide sweeping through the nature of marketing.
* Explains the future of marketing, along with why most marketersare stuck in the past * Examines companies that are ahead of the curve, such as S. In Marketing 3.0, world-leading marketing guru PhilipKotler explains why the future of marketing lies in creatingproducts, services, and company cultures that inspire, include, andreflect the values of target customers. Customers, in turn,are choosing companies and products that satisfy deeper needs forparticipation, creativity, community, and idealism. Understand the next level of marketing The new model for marketing-Marketing 3.0-treatscustomers not as mere consumers but as the complex,multi-dimensional human beings that they are. Ficha de Marketing 3.0 Nombre: MARKETING 3. Descarga Libro Marketing 3.0 Online Gratis pdf.
0 kommentar(er)
